The US electric pickup truck market has experienced uneven growth in recent years, with sales remaining limited compared to traditional gasoline-powered trucks. Sales data from 2024 through the third quarter of 2026 revealed a total of 232,809 electric trucks sold across six main models.
According to a report published by Car and Driver on November 3, 2026, the Tesla Cybertruck topped the list of best-selling electric pickup trucks, ahead of the Ford F-150 Lightning and GMC Hummer EV.
Despite these figures, electric pickup trucks still represent a limited share of the US truck market. Ford alone sold 801,525 F-Series trucks in 2025, a figure that exceeds the total sales of all six electric models on the list over nearly three years.
Tesla Cybertruck Tops Electric Pickup Sales
The Tesla Cybertruck took first place with a total of 70,788 units sold from the beginning of 2024 to the end of the third quarter of 2026.
The truck recorded its best performance in 2024 with 38,965 units sold, reflecting strong demand from early buyers upon its market launch. However, sales dropped to about 20,000 units in 2025, then fell to 11,586 units during the first nine months of 2026.
Despite its controversial design and the vehicle recalls it experienced at the start of production, the Cybertruck managed to take the lead thanks to its striking presence in the EV market.
Ford F-150 Lightning in Second Place
The Ford F-150 Lightning came in second with a total of 65,587 units sold.
In developing this truck, Ford relied on retaining the familiar design and identity of the traditional F-150 model while converting it to a fully electric system, aiming to attract customers accustomed to pickup trucks.
Despite ending production of the F-150 Lightning in 2025, the truck succeeded in recording strong sales during its time on the market, especially since it was one of the first electric models to enter this category, launching with the 2022 model year.
GMC Hummer EV Takes Third Place
The GMC Hummer EV took third place with a total of 34,805 units sold.
Through the electric Hummer, General Motors presented a different approach, combining a massive design, high horsepower, and advanced off-road capabilities.
It is worth noting that the sales figures include both the pickup and SUV versions, as General Motors did not announce separate data for each.
Chevrolet Silverado EV in Fourth Place
The Chevrolet Silverado EV recorded total sales of 24,030 units, taking fourth place.
The electric truck began its commercial journey with limited performance in 2024, as sales did not exceed 8,000 units during its first year. However, figures improved in 2025 after introducing lower-cost trims aimed at corporate fleets, with sales exceeding 11,000 units.
Nevertheless, demand saw a decline again, as Chevrolet sold only 5,327 units during the first three quarters of 2026.
Rivian R1T in Fifth Place
The Rivian R1T came in fifth with a total of 23,110 units sold.
This truck is the first model launched by Rivian, distinguished by strong performance and a modern design, along with innovative practical solutions, most notably the extended storage space between the passenger cabin and the cargo bed.
The R1T primarily targeted customers looking for a versatile truck suitable for outdoor lifestyles and activities, rather than focusing exclusively on traditional truck uses.
However, its sales have seen a continuous decline since 2024, coinciding with growing interest in other Rivian models, including the R2 SUV.
GMC Sierra EV in Sixth Place
The GMC Sierra EV concluded the list in sixth place with total sales of 14,489 units.
The truck relies on the same platform used in the Chevrolet Silverado EV, but it targets a segment more interested in luxury and premium equipment, especially in the Denali trim, with a more traditional design compared to the Hummer EV.
Sales of the electric Sierra followed a similar path to its sister Silverado, starting with limited numbers in 2024, rising in 2025, before declining again in 2026.
These figures reflect that the electric pickup truck market is still in the development stage, despite the entry of major companies and increasing investments in this category. The challenges of high battery costs and driving range when towing trailers also indicate the continued existence of obstacles to their widespread adoption compared to traditional trucks.
