X (formerly Twitter) has launched a new tool allowing users and content creators to clip short segments from long videos and publish them directly on the platform, in a move aimed at eliminating the need for external editing apps and attracting influencers from competing digital platforms.
This tool comes amid a rapid pace of new feature rollouts since Elon Musk acquired the platform, seeking to transform it into a comprehensive destination for content creators that opens new horizons for monetization, both for original video producers and users who share clips from them.
Video clipping is a fundamental editing tool that serves as a cornerstone across all social media apps and platforms. It enables users to convert long videos into short, audience-friendly clips, thereby publishing them in a way that ensures immediate engagement among followers, attracts the largest possible number of viewers, and eliminates the need for external apps.
X introduces video clipping feature to attract influencers from competing platforms
In a statement, the platform clarified that any clipped video will include the phrase "Clip From" to link the user to the original video, allowing platform users to learn more about the nature of the content provided by its creator.
The company posted:
Choose your favorite moment from any video, add your own touch, and publish it without leaving X.
In the context of its monetization policy, the platform noted the possibility of generating revenue through clip views via X's "Original Content Rewards" program.
The program is exclusively allocated for creators who meet the eligibility requirements, and returns are calculated based on specific audience engagement levels, including the number of replies, likes, and shares.
X gradually transforms into a more profitable social media platform
It is worth noting that many influencers have expressed dissatisfaction due to facing recurring difficulties while relying on external tools and services responsible for clipping and processing their videos. Major companies are also witnessing a shift toward adopting and using these services to manage their marketing campaigns, which were soon exploited in the context of political campaigns as well.
In recent years, X has adopted a new strategy to keep pace with its competitors in the social media world by diversifying the content formats it supports.
In a move aimed at competing directly with YouTube, specifically in 2022, the platform launched the "long videos" feature, which garnered widespread public interest. The platform also sought to emulate the Substack model by exceeding the usual character limits, offering paid subscribers the ability to publish long-form articles.
These strategies have yielded real achievements recently, especially after the launch of the "exclusive threads" feature targeting creators, allowing them to restrict access to their private content behind a paywall, in a move that boosts their earnings balance on the platform.
Continuing on this path, the company also introduced the "Live Stream Studio" feature and allocated a portion of its profits to influencers who showed a willingness to engage in broadcast sessions to communicate directly with followers in a manner simulating other platforms.
