Audi has ended production of the A8 sedan after more than three decades, closing the chapter on a model that long challenged the Mercedes S-Class and BMW 7 Series.

Audi stopped producing the A8 last month, according to a report by Auto Motor und Sport. The company has not announced a new generation or direct replacement. The decision reflects the luxury market’s continued shift toward SUVs.

End of 32-year production run

The A8 debuted in 1994 and became Audi's flagship sedan, known for its design, advanced technology and powerful engines.

The A8 was among the first models to make broad use of an aluminum body, cutting weight and improving performance. It also offered a 4.2-liter V8 engine known for its distinct sound and strong output.

Over successive generations, the A8 kept a character built around quiet luxury and power. Its all-wheel-drive system delivered high levels of stability and control in varied driving conditions.

The A8 faced tougher sales conditions in recent years. Mercedes-Benz and BMW rivals outperformed it in the large luxury sedan segment. These vehicles also depreciate quickly on the used car market.

Neckarsulm plant shifts to A5 models

Audi has redirected production at its Neckarsulm plant in Germany, which previously built the A8. The facility will now produce A5 sedan and wagon (Avant) models, along with the sporty S5 and RS5 variants.

The plant traces its roots to the 19th century through NSU. The company later helped form the current Audi Group.

Audi Q9 assumes flagship role

With no direct successor planned for the A8, Audi intends to make the upcoming Q9 its flagship model. The Q9 is a large, three-row SUV designed to compete with the BMW X7 and Mercedes-Benz GLS.

The Q9 will offer more passenger and cargo space than the A8, matching rising demand for luxury SUVs.

Moving the flagship role from a sedan to an SUV marks a clear change in Audi's strategy. The A8 had offered a distinct mix of traditional luxury and quiet executive performance.

Potential electric return

The Auto Motor und Sport report does not rule out a future Audi model that carries the spirit of the A8. It could be a fully electric car or an extended luxury electric version inspired by the next-generation electric A4.

Audi has not announced an official date or plan to revive the A8 name. The end of production remains a significant milestone in the history of Audi luxury sedans.